To what extent advertising affects women Essay Example | Topics and Well Written Essays - 2500 words

To what extent advertising affects women - Essay Example In a more specific term, the paper will critically analyze the effects of advertisement to the female or women audience relative to the use of sex, female models, women as sex objects and the superwoman. Before examining the effects of advertisements to the female audience, it is important to have an overview on what is advertising. In brief, advertising is the tool used to promote a product or a service to the intended market or audience. Advertisements are used to draw the attention of the consumers and prospect market and highlight the importance or the characteristics of the product or service. In the earlier years of advertising, barbershops used strips of red, white, and blue to advertise their services. However, due to the enhancement of technology, many had used every medium platform to advertise. Today, advertising has many forms which come from print to multimedia, and down to social networking websites (Petley 4). In relation to the term gender role, it is defined as the norms of a certain culture that is associated with the male and female. Therefore, in order for advertisements to be effective in a certain culture, advertisers must learn the past, the origin, and the current gender roles of the target audience. In certain societies, men and women have lesser differences; however, there are also societies where the masculine values are considered higher than the feminine values. Nonetheless, according to McArthur and Resk, in most of the cultures, gender roles differ in six major aspects, which include credibility, role, location, persuasive arguments, rewards and product type (qtd. in Ifezue 15). Credibility differs among men and women in most cultures because men are considered more authoritative than women. This can be supplemented by independent roles that man portrays, while women portray roles that are dependent on their relationships with other people. Due to the authority of men,

Managing Remote Coders Research Paper Example | Topics and Well Written Essays - 1000 words

Managing Remote Coders - Research Paper Example Job requirements as highlighted by organizations in their job advertisements, location of remote coders and responsibilities of a remote coder, all have evolved with time. These remote coders can work from any location including their home and can provide quality service to health care providers. Many job opportunities are available for remote coders on national and international level. The need for precise coding of patient data has created a high demand for the professional remote coding specialists. Weil (2007) in his article claims that â€Å"with coder shortages, increasing coding complexity and the ever-present need to find cost saving solutions, organizations are turning to outside relationships to maintain a competitive advantage while delivering superior patient care†. The medical coding process involves the coding of medical records of patients into numerical format for the purpose of data storing. Coding is done by reviewing medical records of the patients and trans forming medical details of the patients’ illnesses and procedures into numerical codes. Requirements of Other Organizations based on Job Advertisements The organizations, which appoint remote coders, have certain requirements. To become a remote coding specialist, one must acquire certain technical skills and qualifications. Adequate resources and training are available for remote coders to polish their skills. A remote coder needs to have certification from a well-recognized organization as AHIMA or AAPC. A certified coding specialist certificate is essential to work as a remote coder. A certified professional coder is a specialized person with high professional value who has passed a coding examination conducted by AAPC. It is highly recommended that a remote coder has at least two years of coding experience at a hospital and is able to satisfy the CEU requirements. According to Becksterhead (2010), â€Å"applicants must have a minimum of one year's coding experience and A HIMA certification, with Registered Health Information Administrator (RHIA), Registered Health Information Technician (RHIT) or Certified Coding Specialist (CCS) certifications†. The remote coders are expected to have high school diploma. However, the preference is mostly for candidates with a Bachelors degree. The remote coder applicant is also expected to possess excellent written and verbal communication skills. Since the coder has to review the medical records and other documents extensively, the language proficiency is of prior importance for him. As per Black (2009), â€Å"he should have excellent organizational skills for detail-oriented and repetitive job duties. Also requires the ability to work independently and make decisions with minimal supervision†. It is also essential for the coder to have knowledge of medical terminologies, pharmacology and disease processes. Implementing Remote Coding at a Facility Initially to implement a remote coding program, an adm inistrator can make use of simple cost and benefit analysis. It is highly cost effective to recruit remote coders on permanent basis. Klarberg (2010) in his article writes, â€Å"Remote coding can be successfully implemented and managed by even the smallest of facilities. Prior to implementing a remote coding program, it is imperative that HIM administrators fully discuss remote coding solutions with various departments†