Essay on The Lego Group Case - 3410 Words

Introduction Founded in 1932, the LEGO Group is a privately held company headquartered in Billund, Denmark. The vision of Lego Group is to â€Å"inspire children to explore and challenge their own creative potential†[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9,000 workers and its own product, Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004, the company accumulated losses of DKK1.9 billion.[2] Therefore, Lego tried to implement some changes in order to cut the production cost and reverse the poor situation. In the last step of the process of restructuring Lego’s supply chain, the Group tried to close†¦show more content†¦While the family was moving towards a more international business, the company also upheld the belief of its traditional business pattern while continuing to increase market share and growth by focusin g on new product development. It wasn’t until 2004 when LEGO faced the largest deficit yet that an outsider was appointed as the CEO. Jorgen Vig Knudstorn suggested to drop the arrogance and listen to the customers. He attempted to fix the ineffective and inflexible supply chain traditionally used by LEGO. Knudstrom was more willing to try something new and adopt and establish a new value for the group. LEGO’s Competitor’s LEGO maintains the leading position on the market for construction toys in the world. United States is the largest market for the products while Mega Bloks is the second player[1]. LEGO has an advantage over new competitors considering the costs required for advertising and the costs for promoting a name in the market that can reach the LEGO brand recognition. As of 2004 the LEGO Group was the fourth-largest toy manufacturer in the world. A few years ago, the LEGO Brick was acclaimed â€Å"Toy of the Century† by Fortune Magazine and the British Association of Toy Retailers[2]. In fact, the arrival of competitors in the market for construction toys has done little to damage the sales of the LEGO Group. LEGO is competing with companies producing interlocking plastic building bricks. The number of companies in the market is relatively small, however,Show MoreRelatedThe Lego Group: an Outsourcing Journey Case Analysis2789 Words   |  12 PagesThe LEGO Group: | An Outsourcing Journey | | | 8/2/2012 | Introduction 2004 began an especially difficult period for The LEGO Group, which entered into a financial crisis resulting in a deficit of 1.8 billion DKK ($294.9MM USD). The internal turmoil lasted through 2009 as the leading toy manufacturer, famous for the signature LEGO brick, nearly went bankrupt. This experience was a first-hand lesson in the negative effects of not having a stable and organized supply chain design.    Read MoreThe Lego Group: Building Strategy Case 10 Essay1738 Words   |  7 Pages The Lego Group: Building Strategy, Case 10 Overview LEGO, the brand of toy that has been played with by multiple generations of people was founded during the Great Depression in 1932 by Ole Kirk Kristiansen, a Danish carpenter. Kristiansen started making toys out of wood and had 12 employees under him. The word LEGO combines two Danish words leg and godt, which mean â€Å"play well† and in Latin, fittingly means â€Å"to put together†. It’s ironic that LEGO was given that name because it was only laterRead MoreThe Lego Group Analysis1615 Words   |  7 PagesBUSI 1484 – Managing Strategy Portfolio 1 The LEGO Group Analysis June 26, 2013 Word count: 1,517 Table of contents Title | Page | 1. Application of the PESTEL analysis | 3 | 2. Application of the Porter’s Five Forces Analysis | 4 | 3. Application of the TOWS Matrix | 6 | 4. Conclusions | 7 | 5. Figure | 8 | 6. References | 8 | In this assignment the LEGO Group are examined by using a PESTEL analysis (Turner, S., 2002,), Porter’s Five Forces framework andRead MoreThe Case Of Lego : Change Of Strategy1171 Words   |  5 Pages 3. THE CASE OF LEGO CHANGE OF STRATEGY The company LEGO (Appendix 1), was far from the reality when in the year 2000 the famous Bricks were named as ‘the toy of the century’ by Fortune Magazine. the numbers were reflecting a different reality when in 2003 and 2004 the losses were of more than $400m on annual sales of over $1b (Lego case of study 2014). Once they analysed what were the main issues that led the company into that situation, two were the main problems. First of all, the product portfolioRead MoreLego Group : An Outsourcing Journey988 Words   |  4 Pages Strategic Case Analysis LEGO Group: An Outsourcing Journey Valdosta State University Business Policy 4900 Erie (Eric Scott and Jonathan Landrum) Dr. Marko Horn October 21, 2015 Table of Contents Introduction: Page 3 Synopsis of the Situation: Page 3 Key Issues: Page 4 Solution: Page 5 The Company Now and Going Forward: Page 5 S.W.A.T. Analysis: Page 6 Porter’s Five Forces: Page 7 Work Cited: Page 8 LEGO Group: An Outsourcing Journey Introduction LEGO Group was formed byRead MoreBrief Summary Of The Lego Company849 Words   |  4 PagesBrief Summary of the Lego Case The Lego Company, was founded in 1916, by Ole Kirk Christiansen in Billund, Denmark. The company quickly expanded, producing double-digit sales. Then, with the development of social media Lego appeared to hit a brick wall when faced with the challenge of how to market their Lego Bricks on the social web. Jack McKee, a former social media practitioner at Lego, â€Å"was able to help change the culture within the organization, so they could use the social web to build relationshipsRead MoreStrategic Management and Leadership738 Words   |  3 PagesCase Study Discussion Module: | Strategic Management and Leadership | Session: | Introduction to Strategy and Strategic Management | Submitted by: | Lord Mills, | Exploring Strategy: 9th edition, 2010: Johnson, Scholes and Whittington: Prentice Hall Publishing LEGO Group: Working with Strategy – pages 542 – 546 1. Explain how the development of strategy at the LEGO Group reflects the key characteristics of strategic management. As a reminder, strategic management has three key characteristics:Read MoreBrief Summary Of The Lego Company849 Words   |  4 PagesBrief Summary of the Lego Case The Lego Company was founded in 1916, by Ole Kirk Christiansen in Billund, Denmark. The company quickly expanded producing double-digit sales. Then, with the development of social media Lego appeared to hit a brick wall when faced with the challenge of how to market their Lego Bricks on the social web. Then, Jack Mckee, at former social media practioner at Lego, â€Å"was able to help change the culture within the organization, so they could use the social web to buildRead MoreThe Lego Group1284 Words   |  6 Pages20101233 20054057 Assignment Title : The LEGO Group: working with strategy. Date : 03 March 2012 Programme : BTECH-MANAGEMENT IV Question 1 Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management outlined in section 1.2 and in the model in Figure 1.4? â€Å"Strategy is the long-term direction of an organization† (Johnson, Whittington and Scholes, 2011, p.3). The LEGO Group started with the manufacture of stepladders, ironingRead MoreCase Analysis Lego A The Crisis1161 Words   |  5 Pagesï » ¿1. From early 1990s to 2004, the Lego Group, a long successful toymaker with a world-renowned brand, fell into the edge of bankruptcy. Compared with the highest revenue in 1999, the revenue in 2014 decreased by 35.6% while the net profit was negative, seven times less than that in 1999, the lowest in the past ten years. Its net profit margin and ROE were also the lowest. The gross margin and inventory turnover were all lower than its competitors. The strategic moves in the two main periods â€Å"growth

The Insider Secret on Purchase Research Paper Uncovered

The Insider Secret on Purchase Research Paper Uncovered Spend five full minutes to finish the application online, while the service manager has been involved in your buy. Our service extends into the last stages of the expression paper. The customer will know the cost of the order till they place it and allow it to be definite. Each customer will receive a non-plagiarized paper with timely shipping. If you wish to find high high quality research and thesis papers in time and for a sensible price, you should probably try out using EssaySupply.com. If it comes to purchasing a research paper, we're amongst the best internet providers. There are many reasons why you could consider buying a research paper from an expert online writing service. Avoid being afraid to click the purchase in the occasion that you need simply the research paper that's perfect. Survey results indicate that 49% of respondents worry all the time or the majority of the time that friends and family will be deported. Career in any organization depends upon the employee's desire to see the expert qualities together with on the business's interest to advance its employees. Research is an activity that needs a great deal of time and energy. Each research paper is targeted at conducting research at the very same time and expanding current understanding. The research will make it possible for you to find co ntent on the matter and boost your knowledge of the topic. It incorporates the results of several interviews which were held in the form of conversation in order to establish a high level of confidence between the researcher and the respondent. Making research at a certain phase is additionally very beneficial for academic purposes. No one wants to sift through library resources to create a research undertaking. The target of any excellent research undertaking, particularly at the Masters level, is to encounter a theory or hypothesis that has not yet been tested as of yet. Use the aid of true academic experts and receive the service you have earned! As the project is underway you might discover the should revise your methodology. You do not have to be concerned about finishing your essay writing or research paper assignment punctually. The most suitable research thesis is possibly the one most crucial element of a thriving research paper. With us you are in possession of an ideal chance to get an inexpensive research paper which will be written by a specialist writer. Taking into consideration the irreversible place of the methodology portion of the research paper, methodology research paper example must demonstrate the method by which the researcher will show the hypothesis or maybe to decide the issue o f the investigation. To get essay online, you merely will need to fill in the application form and you'll get excellent work on the desired topic. You should start out with introduction. If you wish to purchase a research paper, online writing service like ours is exactly what you will need. The most frequently encountered paper writing service that the bulk of our clients require is essay writing. Clearly, a fraud essays help service doesn't want you to have a chance to reach them after being robbed. Even if it's a case study. Conducting research is just one of the important approaches in solving problems and issues that impact the society at large. You need to do a research that's protracted the region you've selected so it's feasible to have knowledgeable about all the more important things. What You Need to Do About Purchase Research Paper Beginning in the Next Two Minutes Evidently, research tasks are excessively engaging, especially when it's practical price. Moreover, our account is confi rmed. All documents when you examine the end deserve quite significant markings. They deserve marks that are quite high. There is an assortment of requirements to distinct kinds of academic assignments. All research assignments are complete again. An excellent research thesis is crystal clear and specific. If you've already graduated from college or university and are trying to find a great job, you want to get a persuasive resume to impress your future employer. You should be quite careful while you get research paper. If you wonder how to purchase a research paper here, we're prepared to aid you with any questions! When you purchase a research paper from us, we'll make certain that the paper you will receive will earn you a fantastic score! Now you are all set to purchase your research paper. Writing businesses have offered. Individuals just can't afford to get treated. Writing Your Paper Paper Picking a good topic is just the very first step to success.

Madonna A Pop Icon free essay sample

Born in the 1980s, I was exposed to the colorful and vibrant music of popular music. At an early age, I became familiar with various female artists who have graced the radio and television air waves. Their popularity was so immense that young girls and even the older ones from across the globe have emulated all the aspects that were incorporated in their stardom such as their music, fashion and mannerisms. Among the most famous female pop stars back then was Madonna. She gained unprecedented popularity and obtained unwavering celebrity status. Most of her contemporaries during the 80s withered when the 90s came, but Madonna was able to go with the changes and continued to reinvent herself to match the constantly transforming style of the modern society. Presently, Madonna is still making headlines through an incessant innovation of her own style. There are many current pop stars who have disclosed their admiration for Madonna. We will write a custom essay sample on Madonna: A Pop Icon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For them, her music inspired them to reach for their dreams and explore their musical talents. According to Britney Spears, Madonna is an independent woman who does not take into consideration of other’s perception. For Britney, this characteristic is very â€Å"empowering for teenagers and women in general.† Madonna also gained fans outside the music industry such as Jean-Paul Gaultier who was a â€Å"French fashion designer.† For him, Madonna’s ability to agilely dance and her attractive face and physique were the key factors that caught his fascination. Gaultier said that â€Å"she was beautiful and very well dressed† (BBC).   This only shows that music and fashion go hand in hand. Clearly, Madonna managed to seize the interest and support of the public as well as the A-listers of different industries. Madonna’s career has been flourishing for over 20 years since it all began. Because of this she was able to make an extensive impact to popular culture and the society. â€Å"For almost each major fashion, cultural, and social trend that has developed over the years since her debut,† Madonna never failed to make a contribution in popularizing or even outdoing an existing trend which were displayed in her choice of wardrobes and the style of her music videos. She was able to utilize her standing as an influential personality to â€Å"to build presence and visibility† with the use of her body and voice to affect and at the same time culture of the Americans. According to Michel Focault, a philosopher, â€Å"bodies have the potential for exerting power and can be propelled to demonstrate this power through the institutions that are perceived by the public to be knowledgeable.† This statement suggests that people usually give institutions like the entertainment industry the right to set the standards for what is beautiful and fashionable. In relation with Madonna’s role in influencing pop culture and society, she continues to â€Å"reinvent her image† as a pop star and as a result she constantly â€Å"sets the trends and reflects various ideals of beauty† (Masuda). Moreover, the link between â€Å"cultural and social trends and Madonna† demonstrated that the human body is â€Å"a cultural product that has the potential to represent and reflect social trends.† Through this, Madonna gained a sense power of the public wherein she can dictate the benchmark for what is trendy and beautiful. She has the ability to use her clothes, body, music and movements to influence the public to imitate her. In her own way, she was able to alter the status quo and at the same time to manipulate the way of thinking of many individuals regarding the standards of popular culture and the dynamics of society (Masuda). Works Cited Masuda, Anne. â€Å"Madonna: The Revolutionary Icon.† 10 August 2005. Associated Content. 15 April 2009 http://www.associatedcontent.com/article/6611/madonnas_impact_on_society.html?cat=33 â€Å"Stars pay tribute to Madonna.† 4 July 2001. BBC. 15 April 2009 http://news.bbc.co.uk/1/hi/entertainment/music/1421976.stm

Women Their Careers and Family Lives

Introduction At present, many researchers still focus on inequality between females and males in their career lives. However, job opportunities for genders are largely equal now and it is possible to state that the choice of the path depends on the person. Thus, lots of women focus on their career and find their life satisfying.Advertising We will write a custom essay sample on Women: Their Careers and Family Lives specifically for you for only $16.05 $11/page Learn More Other females are more concerned with their family lives and do not strive for higher positions within companies. It is also possible to trace development of new attitudes towards roles within the family. Thus, several decades ago women were supposed to spend more time with their families doing housework and looking after children. At the same time, men were supposed to work and they hardly helped their wives about the house. Now men are more helpful and it is a normal practice when a ma n does certain housework. These trends are apparent when talking to women of different ages. Importantly, it is clear that now roles acquired by women largely depend on their own choice, their personality and their occupational success rather than on societal conventions and prejudice. Comparison of the Two Women The present paper is based on the data obtained during two interviews with two women. One of these women is Janice, 69, who works half-time in a dry clean shop. The other woman is Ann, 36, who is a manager of an apartment. Both women are married. Janice has two children and she also has five grandchildren. Ann does not have children but she has â€Å"fur-babies†, three dogs. Both women changed jobs, but they had different reasons to do that. Notably, the women think that their careers did not intrude in their family life and vice versa. It is also important to add that both women have good relationships with their husbands and they have not had serious quarrels becau se of their careers. However, there are quite many differences between the women and their paths, especially when it comes to their careers. The major difference is concerned with their priorities. Thus, Janice is focused on her family while Ann is concentrated on her career more. Janice decided to work-part time to spend more time with her children and she also spent several years at home while her second child was little. However, Ann does not have children and she does not plan to have children in the nearest future. She has not changed jobs to spend more time at home but she was looking for better opportunities for her career development. Ann strives for promotion and success in her career life.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The women’s relationships with their husbands also differ. Thus, Janice has a typical for the twentieth century attitude towards marriage and ge nder roles within the family. In other words, she does all the housework and she used to take care of their children. Janice does not see anything wrong about this type of roles. On the contrary, Ann does not do all the housework. Her husband does the cooking and she does the washing-up. Ann admits that her husband helps her about the house whenever he has time. She also adds that there are no specific roles in their family. Key Factor That Contributed to the Women’s Choice Priorities It is necessary to note that several decades ago women did face many constraints as there were specific gender roles, but in the twenty-first century women have more opportunities and their careers depend on their personalities and their desires (Hakim 290). What is more, now women tend to strive for their career development more. For instance, Hakim argues that nowadays â€Å"the differences between men and women’s career goals are smaller than sometimes thought† (279). Many women are not concerned with creating families and try to succeed in their career lives. Notably, there is such term as â€Å"glass ceiling† that refers to the opinion that women are less committed to succeed in their jobs, and, therefore, less â€Å"promotable† (qtd. in Correll et al. 1334). Researchers admit that in many cases women have to face issues associated with the glass ceiling effect (Forret Dougherty 420). However, now many women manage to go through the glass ceiling. Many women believe that there is no significant prejudice in working places. Ann states that she has never felt that gender intruded in her career life. Likewise, Janice also states that she has never experienced any kind of inequality or oppression associated with gender. At this point, it is important to note that the women have different priorities which became crucial in their lives. Thus, Janice’s priority was her family and taking care of her children. She did not strive for promotio n.Advertising We will write a custom essay sample on Women: Their Careers and Family Lives specifically for you for only $16.05 $11/page Learn More On the contrary, she stayed at home for several years until her younger child could go to the kindergarten and she started a part-time job to spend more time with her kids. Janice did not feel anyone prevented her from achieving some tops in her workplace. She felt there were equal opportunities for her and other women. She felt she had chances to achieve more, but she did not want to. Individual Choices Janice can be regarded as a good proof of a persistent idea that women tend to be more concerned with their homes, not careers (Chiodo Owyang 8). Thus, Chiodo and Owyang note that married women and working mothers even get lower wages as they are believed to be less committed (7). Janice is an example of a woman who is not committed to her career life but is eager to spend as much time with her family as po ssible. At the same time, Ann is an example of a married woman who is committed to succeed in her career life. Notably, Ann claims that she has never felt she was underestimated or somehow oppressed due to her gender. Importantly, she pertains to the group of women who are not regarded as less productive as she is more than 28 and she does not have children (Chiodo and Owyang 7). Employers tend to focus on professional skills and experience of women pertaining to this group. Ann reported that sometimes she had to work long hours and her husband did not like that. However, she added that it was not a big problem, so she never let down her employer and her family life never affected her career. Ann’s case can be regarded as a certain explanation to the changing trend. Thus, employers tend to see women as equally committed employees as a lot of females have started concentrating on their career lives rather than on their families. It is important to note that individual choices are often regarded as micro level factors. However, when it comes to gender-related issues in workplace, individual choice has become a crucial macro level factor. Several decades ago women were focused on their families and (in the vast majority of cases) they did not strive for promotion. Nowadays there is a new trend and women become more concerned with their careers. In other words, individual choices women make influence the overall situation on the global scale. Another Key Factor: Occupational Success Janice As has been mentioned above, it is believed that many females have to face certain constraints in their workplaces due to their gender, but the women interviewed did not report about any gender-related issues, which can be also explained by their position in the workplace. Both females do not occupy very high posts and it is possible to assume that there is not serious competition. Janice worked at a university and had a half-time job, which does not presuppose any high p osts. Some time ago she started working for her husband (to help their business develop) and here she could not face any gender-related oppression or even any significant competition. Janice is one of those women who â€Å"sacrifice† their wages and their success in workplace as they want to remain â€Å"flexible† to spend more time with their family (Chiodo and Owyang 7).Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the fact that Janice did not face any significant gender-related constraints does not mean women who strive for career development and occupy higher posts do not face such issues. Ann Ann has a slightly different situation. She wants to succeed in her career life. She changed jobs four or five times as she was not satisfied with the way her bosses treated her. Now Ann is a manager and this post cannot be regarded as high. Again, there is not much competition for Ann. Importantly, Halrynjo and Lyng have explored experiences of Norwegian married women and working mothers and the researchers note that even in such developed country as Norway women occupying higher posts face a number of constraints (337). Women who strive for promotion have to work longer hours and tend to spend less time at home. It is possible to state that women tend to acquire male’s attitude towards career and family life. Women are no longer focused on their family life as they want to succeed i n other areas of the contemporary social life. General Trends In conclusion, it is possible to state that there are no specific gender roles in the contemporary society. Women strive for succeeding in their professional life. Females are no longer satisfied with the role of the wife and the mother. Interviews with the two women made it possible to define major factors that contribute to development of the existing trends. In the first place, individual choices made by women make it clear that there is certain shift in gender roles. Individual choices largely depend on trends existing in the society. On the other hand, experiences of the two women also suggest that gender-related issues are unlikely to occur if the post occupied is not high. Thus, gender-related issues occur when competition increases. On balance, it is possible to note that the situation has changed quite significantly since the twentieth century and gender roles are changing now. Works Cited Chiodo, Abbigail J. and Michael T. Owyang. â€Å"Marriage, Motherhood and Money: How Do Women’s Life Decisions Influence Their Wages.† The Regional Economist. Apr. 2003: 5-9. Print. Correll, Shelley T., Stephen Benard and In Palk. â€Å"Getting a Job: Is There a Motherhood Penalty.† American Journal of Sociology 112.5 (2007): 1297-1339. Print. Forret, Monica L. and Thomas W. Dougherty. â€Å"Networking Behaviors and Career Outcomes: Differences for Men and Women.† Journal of Organizational Behavior 25.1 (2004): 419-437. Print. Hakim, Catherine. â€Å"Women, Careers, and Work-Life Preferences.† British Journal of Guidance Counseling 34.3 (2006): 279-294. Print. Halrynjo, Sigtona and Selma Therese Lyng. â€Å"Preferences, Constraints or Schemas of Devotion? Exploring Norwegian Mothers’ Withdrawals from High-Commitment Careers.† The British Journal of Sociology 60.2 (2009): 321-343. Print. This essay on Women: Their Careers and Family Lives was written and submitted by user Raven Munoz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Make Use of These Connecting Words and Phrase All Writers Apply

Make Use of These Connecting Words and Phrase All Writers Apply Here is a list of words and phrases that are used to connect the sentences, the ideas and thoughts in any type of essays. Although, to many students, a writing assignment may seem like a very cruel form of torture, writing, in reality, can serve as a very useful tool in developing one’s critical thinking skills, and can help build one’s expertise in using their language. Also, writing enhances one’s ability to communicate effectively, which is a critical and much-needed skill in the workplace. It is a skill that will, to put it bluntly, help people get what they want in life and in their career.  For example, the effective communicator accesses the job interview and lands a good job over the person who isn’t an effective communicator. The same applies to educational writing. When it comes to written communication (especially when writing the major essay types: argumentative essay, or persuasive essay, cause and effect essay, compare and contrast essay or  expository essay), the better the student conveys a point, makes a solid argument, and presents a well-detailed treatise on a certain subject, the more likely they will obtain a high grade on the writing assignment. This is usually accomplished through the use of connection words and phrases. Regardless of the kind of an essay, a student is assigned to write, a working knowledge of connection words and phrases (as well as how to correctly incorporate them into a written assignment) is always advantageous. These can help support a claim, make an argument, help to defend one’s reasoning and especially illustrate cause and effect; they help provide a thorough explanation and can certainly persuade the reader to believe or agree with an argument. Connection/connecting or linking verbs and phrases can illustrate objection or a rebuttal of something (with words like however, but, and on the contrary); they can provide an illustration (for example, for instance), can incorporate transitional phrases for enumeration (first, secondly, next, finally, lastly), and can demonstrate consequence (therefore, consequently, as a result). List of Connecting Words and Phrases Before looking through the list of connecting words and phrases, you may read another article on the similar topic: The Importance of the Transition Words and Phrases Some of these phrases and words begin a sentence, while others are used to connect two separate thoughts – either with the use of a semicolon or well-placed comma, and are therefore inserted in the middle of a sentence. The purpose Connecting words and phrases Example To indicate a contrast in comparison; however; on the contrary; rather; alternatively; however; though; nevertheless; notwithstanding; in spite of this; although; similarly; conversely Writing well is a product of hard work, education, and extensive reading; however, some people are natural-born storytellers. To provide an illustration for example; that is to say; in other words; namely; such as; including; chiefly; mainly; most importantly Prohibition was a terrible, dreadful failure, mainly because it did nothing but make a lot of criminals – namely bootleggers – filthy rich. To extend a point similarly; equally; likewise, furthermore; also; indeed; above all; as well; in addition It has been said that writer Ernest Hemingway had no other interests beyond violence, and sports; and, indeed, he published several books that confirm this observation To demonstrate cause and effect, or a conclusion between two notions therefore; thus; hence; as a result; consequently; this suggests that; in short; this implies; in all There have been recent discoveries that amoebas do not leave behind a carbon footprint; therefore it is virtually impossible to determine exactly how long they have been on Earth. Transitional, to indicate the next step first of all; next; secondly; to begin with; first and foremost; then; finally; ultimately; lastly First of all, Christopher Columbus should not be considered a hero to Americans. Secondly, Columbus was not even the first explorer to discover the Americans. To summarize overall; in sum; to sum it up; in conclusion In conclusion, this essay examined two entirely different – yet effective – methods of teaching math to fifth-graders. Connecting words and phrases are very important while writing an academic paper. If you feel you need assistance with the correct use of connecting words in your essay or you need any other help with your essay writing, contact our friendly support team.

Battle of the Somme in World War I

Battle of the Somme in World War I The Battle of the Somme was fought from July 1 to November 18, 1916 during World War I (1914-1918). In 1916, the British and French intended to launch a large-scale offensive along the Somme River. With the beginning of the Battle of Verdun in February, the focus changed to a British-centric operation with the goal of relieving pressure on the French. Moving forward on July 1, the British sustained massive losses in the opening hours of the offensive while French troops made some gains. Far from the breakthrough hoped for by the high command, the Battle of Somme became an extended, grinding affair that came to symbolize the futility of the fighting on the Western Front.   Background Meeting at Chantilly in December 1915, the Allied high command worked to develop war plans for the coming year. It was agreed that the most effective path forward would be simultaneous offensives on the Eastern, Western, and Italian Fronts. This approach would preclude the Central Powers from being able to shift troops to meet each threat in turn. On the Western Front, the British and French planners moved forward and ultimately decided to mount a large, combined offensive along the Somme River. The initial plan called for the bulk of the troops to be French with support from the British Fourth Army in the north. While supportive of the plan, the commander of the British Expeditionary Force, General Sir Douglas Haig, had originally desired to attack in Flanders. As plans for the Somme offensive were developed, they were soon changed in response to the Germans opening the Battle of Verdun in late February 1916. Rather than delivering the crippling blow to the Germans, the Somme offensives principal goal would now be to relieve pressure on the beleaguered French defenders at Verdun.   Additionally, the primary composition of the troops involved would be British rather than French. Planning For the British, the main push would come north of the Somme and would be led by General Sir Henry Rawlinsons Fourth Army. Like most parts of the BEF, the Fourth Army was largely composed of inexperienced Territorial or New Army troops. To the south, French forces from General Marie Fayolles Sixth Army would attack on both banks of the Somme. Preceded by a seven-day bombardment and the detonation of 17 mines under German strong points, the offensive began at 7:30 AM on July 1. Attacking with 13 divisions, the British attempted advance up an old Roman road that ran 12 miles from Albert, northeast to Bapaume. Armies Commanders Allies Field Marshal Douglas HaigGeneral Ferdinand Foch13 British and 11 French divisions (rising to 51 and 48) Germany General Max von GallwitzGeneral Fritz von Below10 divisions (rising to 50) Disaster on the First Day Advancing behind a creeping barrage, British troops encountered heavy German resistance as the preliminary bombardment had been largely ineffective. In all areas the British attack achieved little success or was repulsed outright. On July 1, the BEF suffered over 57,470 casualties (19,240 killed) making it the bloodiest day in the history of the British Army. Dubbed the Battle of Albert, Haig persisted in pushing forward over the next several days. To the south, the French, utilizing different tactics and a surprise bombardment, achieved more success and reached many of their initial objectives. Grinding Ahead As the British attempted to re-start their attack, the French continued to advance along the Somme. On July 3/4, the French XX Corps nearly achieved a breakthrough but was forced to halt to allow the British on their left flank to catch up. By July 10, French forces had advanced six miles and had captured the Flaucourt Plateau and 12,000 prisoners. On July 11, Rawlinsons men finally secured the first line of German trenches, but were unable to breakthrough. Later that day, the Germans began shifting troops from Verdun to reinforce General Fritz von Belows Second Army north of the Somme (Map). As a result, the German offensive at Verdun was ended and the French achieved the upper hand in that sector. On July 19, German forces were reorganized with von Below shifting to First Army in the north and General Max von Gallwitz taking over Second Army in the south. In addition, von Gallwitz was made an army group commander with responsibility for the entire Somme front. On July 14, Rawlinsons Fourth Army launched an attack Bazentin Ridge, but as with other earlier assaults its success was limited and little ground was gained. In an effort to break the German defenses in the north, Haig committed elements of Lieutenant General Hubert Goughs Reserve Army. Striking at Pozià ¨res, Australian troops carried the village largely due to the careful planning of their commander, Major General Harold Walker, and held it against repeated counterattacks. Success there and at Mouquet Farm allowed Gough to threaten the German fortress at Thiepval. Over the next six weeks, the fighting continued along the front, with both sides feeding a grinding battle of attrition. Efforts in the Fall On September 15, the British mounted their final attempt to force a breakthrough when they opened the Battle of Flers-Courcelette with an attack by 11 divisions. The debut of the tank, the new weapon proved effective, but was plagued by reliability issues. As in the past, British forces were able to advance into the German defenses, but could not fully penetrate them and failed to reach their objectives. Subsequent small assaults at Thiepval, Gueudecourt, and LesbÅ“ufs achieved similar results. Entering the battle on a large scale, Goughs Reserve Army began a major offensive on September 26 and succeeded in taking Thiepval. Elsewhere on the front, Haig, believing a breakthrough was near, pushed forces towards Le Transloy and Le Sars with little effect. With winter approaching, Haig initiated the final phase of the Somme Offensive on November 13, with an attack along the Ancre River to the north of Thiepval. While assaults near Serre failed completely, attacks to the south succeeded in taking Beaumont Hamel and achieving their objectives. A final attack was made on the German defenses on November 18 which effectively ended the campaign. Aftermath The fighting at the Somme cost the British approximately 420,000 casualties, while the French incurred 200,000. German losses numbered around 500,000. During the campaign British and French forces advanced around 7 miles along the Somme front, with each inch costing around 1.4 casualties. While the campaign achieved its goal of relieving pressure on Verdun, it was not a victory in the classic sense. As the conflict increasingly became a war of attrition, the losses incurred at the Somme were more easily replaced by the British and French, than by the Germans. Also, the large-scale British commitment during the campaign aided in increasing their influence within the alliance. While the Battle of Verdun became the iconic moment of the conflict for the French, the Somme, particularly the first day, achieved a similar status in Britain and became a symbol of the futility of war.

Nato and United Nation on the Conflict in Kosovo Essay

Nato and United Nation on the Conflict in Kosovo - Essay Example Kosovo is located in Southern Serbia and has a population of majority Albanians. Until 1989, the region was autonomous within Yugoslavia. Kosovo conflict refers to armed struggles in Kosovo province, Yugoslavia. From 1998 to 1999, there was an armed clashes caused by the Kosovo Liberation Army who wanted independence from the Yugoslav Military and Serbian police (Singh 2009). Between March and June 1999, NATO launched an air strikes and patrols on FR Yugoslavia while the KLA continued with their wars with Yugoslav Security Forces. This led to a large population displacement. NATO’s intervention in Kosovo was to stop the humanitarian crisis and restore peace stability in the region. Despite numerous challenges during 78 days of aerial strikes, more than 37,000 excursions occurred and 10,484 of the strike attacks happened without any fatalities. NATO’s objectives were to help for the achievement of a peaceful resolution to the crisis at hand and to promote security in nei ghboring nations especially in Albania and Macedonia. The involvement of NATO's was to settle the war in the most peaceful way. Their involvement, however, brought more problems than solutions. Albanians not only fought amongst each other but also NATO soldier (Kaplan 2010). The world's involvement in the conflict angered both sides of the conflict. Other objectives of NATO and the UN in Kosovo were; to stop to all military action and end repression, the withdrawal of the military and paramilitary forces from Kosovo, the setting up of international military in Kosovo, the unconditional return of all refugees and displaced persons and unstoppable access to them by humanitarian organizations and the establishment of a political agreement in conformity the Charter of the United Nations and international law. To show that NATO and UN did not act objectively in the conflict, in Kosovo, there were claims by Yugoslavia that NATO raids caused between 1,000 and 6000 civilian casualties. NATO 's secretary general, Lord Robertson, admitted after the conflict that the exact human lives claimed will never be known. Figures in Human Rights Watch reports estimate between 490 and 530 civilian demises, 80 to 140 resulting from cluster bombing. Kosovo attacks were deadly due to many confused refugee movements. On the ground, there was ethnic cleansing by the Serbians that led to 300,000 Kosovo Albanians fleeing to Albania and Macedonia with thousands more internally displaced in Kosovo. The United Nations reported that 850,000 people had fled their homes. The choice of targets to hit was highly controversial. The destruction of bridges at the Danube disrupted shipping on the river after the war causing economic challenges to countries along the river. The attack on industrial facilities damaged the economies of many local towns. These examples show that the organization did not act objectively in pursing their objectives. Moreover, the Serbian government and a numerous internati onal pressure groups accused NATO of carrying out war crimes during the war. For instance, the bombing of a Serbian television headquarters in Belgrade on April 1999 led to 16 deaths and numerous injuries. This was a deliberate attack on a civilian property hence constituting war crimes. The argument for NATO’

Artical review Essay Example | Topics and Well Written Essays - 500 words

Artical review - Essay Example The article further considers corruption within this organization, noting that it recently disclosed that it could find its company, or authorized signatures, for its Chinese subsidiary. These seals are necessary for the organization’s subsidiary to undertake any business in China. The article further considers the issue of shares and notes that shareholders did not purchase shares in the organization, but instead a United States company; the confusion arose because the original company incorporated in the United States to avoid Chinese business restrictions. While ChinaCast was the latest such occurrence of corruption, the article notes this is a frequent occurrence in China. Sino-Forest, a Chinese company based in Canada, was perhaps the most prominent such case. Sino-Forest was recently accused, by Muddy Waters Research of fraudulent activities and accounting practices. The subsequent investigation attested to no specific accounting fraud by did demonstrate a variable interest entity was in effect; this is the same situation that occurred with ChinaCast. Other elements of Chinese investment demonstrate that the ownership of assets can only be temporary. Yahoo recently found itself involved in a disagreement with Jack, the chairman of the Alibaba Group, after he used defensive tactics to transfer Alipay to a private company controlled by him. The issue was highly challenging as Yahoo owns a substantial stake in the organization, and his transfer of the company demonstrated that he was willing to go to extremes to ensure that he was the only purchaser of specific assets. Additionally there have been over 105 Chinese companies that have been delisted from the Nasdaq stock exchange. While not all situations are involved in fraud, the article notes that the variable interest entity structure is one of the most prominent challenges for investors. Even Chinese companies that have gained prominence as an American investment outlets have

Reading Theories Essay Example for Free

Reading Theories Essay Reading theories Of the two approaches mentioned in reading research and literature, the bottom-up approach focuses on language elements such as grammar, vocabulary and cohesion, while the top-down approach includes a focus on background knowledge about content and organization, generally referred to as content and formal schemata respectively. A combination of these two approaches is generally known as the Interactive Model of Reading. The pedagogy in this study was based on the Schema Interactive Model of Reading (Simonsen and Singer, 1992). 7 able 1: Approaches and strategies Approaches Top Down Strategies # Generating questions from title Skimming questions Bottom Up for content, based generated# Skimming # on for writer’s thesis # Guessing meanings of words from context (vocabulary) use of modals, tenses Schema discourse) Interactive (text as # Concepts of cohesion and coherence and connections between paragraphs Text purpose and purpose at paragraph level # the # Understanding how language functions in context. E. g. Metaphorical models of reading Specific models of reading. Bottom-up models Top-down models Interactive models Interactive compensatory model( nature inner knowledge) if there’s lack u should compensate it Word recognition model Simple view of reading model Dual coding model (2languages) Psycholinguistic guessing game: activate prior knowledge .. student is giving an aim for reading Reading strategies : . specifying a purpose for reading ? Planning what to do and what steps to take ? Previewing the text ? Predicting the contentes of the text or section of text ? Reflecting on what has been learned from the text ? Checking prdictions ? Posing questions about the text ? Finding answers to posed questions ? Connecting test to background knowledge ? Summarizing infor ? Makin interferances ? ? ? ? ? ? ? ? ? ? ? Connecting one part of the text to another Paying attention to text structure Rereading Guessing the meaning of new word from the context Using discourse makers to see relationships Checking comprehension Identifying difficulties Taking steps to reapir faulty comprehension Critiquing the author Critiquing the text Judging how well purposes for reading were met (where you reached the aim of reading or not ) Reading is not decoding but building concepts Read is to acquire lge in order to know special notes In order to write u need positions + definitions Learning can happen without reading There is implicit relationship betwwen l1 and l2 It is natural to use L1 in L2 reading.. L1 IS The basis of L1 To accomplish this goal, instructors focus on the process of reading rather than on its product. ? ? ? They develop students awareness of the reading process and reading strategies by asking students to think and talk about how they read in their native language. They allow students to practice the full repertoire of reading strategies by using authentic reading tasks. They encourage students to read to learn (and have an authentic purpose for reading) by giving students some choice of reading material. When working with reading tasks in class, they show students the strategies that will work best for the reading purpose and the type of text. They explain how and why students should use the strategies. ? ? ? ? They have students practice reading strategies in class and ask them to practice outside of class in their reading assignments. They encourage students to be conscious of what theyre doing while they complete reading assignments. They encourage students to evaluate their comprehension and selfreport their use of strategies. They build comprehension checks into in-class and out-of-class reading assignments, and periodically review how and when to use particular strategies. They encourage the development of reading skills and the use of reading strategies by using the target language to convey instructions and course-related information in written form: office hours, homework assignments, test content. They do not assume that students will transfer strategy use from one task to another. They explicitly mention how a particular strategy can be used in a different type of reading task or with another skill. By raising students awareness of reading as a skill that requires active engagement, and by explicitly teaching reading strategies, instructors help their students develop both the ability and the confidence to handle communication situations they may encounter beyond the classroom. In this way they give their students the foundation for communicative competence in the new language. ‘ SLA: Second-language acquisition or second-language learning is the process by which people learn a second language. Second-language acquisition (often abbreviated to SLA) also refers to the scientific discipline devoted to studying that process. Second language refers to any language learned in addition to a persons first language; although the concept is named second-language [1] acquisition, it can also incorporate the learning of third, fourth, or subsequent languages. Secondlanguage acquisition refers to what learners do; it does not refer to practices in language teaching. The academic discipline of second-language acquisition is a subdiscipline of applied linguistics. It is broad-based and relatively new. As well as the various branches of linguistics, second-language acquisition is also closely related to psychology, cognitive psychology, and education Is to acquire lg without effort : classroom/real life.. in natural way L2 reading is a reading problem. is not letter decoding†¦when you read l2 text you activate your prior knowledge †¦l2 readers who are able to turn a txt into paragraph are better reader==) read faster/remember more There is no reading without : -phonological representation /guess meaning/ prior knwldge Implicit knowledge That we learn unconsciously Automatic knowledge The explcit will turn into implicit Output: what u speak input: what u read learn Explicit knowledge we can verbelize.

Internet Research and Internet Plagiarism Essay -- Internet Online Com

Internet Research and Internet Plagiarism As wonderful as it is, the Internet is not the be-all and end-all of your research. A college-level term paper that uses only the Internet for information will probably not cover its subject adequately, and thus will not receive a high grade. There are several reasons for this. For one, the Internet tends to cover subjects more superficially than the printed literature, without the depth and context provided by a book. Most Internet sources also lack explicit citations to other sources for reference; such citation is an important part of articles found in professional journals and is one of the ways in which scholarly accountability is maintained. Another important reason that the Internet should not be the primary information source for a term paper is the considerable variation in the quality of information available on the Internet. This variation is due to the Internet's lack of a standard for information quality. Printed, or "hardcopy," literature has a built-in safeguard to promote high quality information -- peer-review. Peer-review means that the editor of the article or book has sent the manuscript to authorities in the subject matter (people like your professors). These reviewers evaluate the manuscript and reach a general consensus that the work meets the required standards. Reviewers cannot advise an editor to reject a manuscript simply because they might disagree with it. They can advise to reject it if there are flaws in the way in which the subject was investigated, if there are major internal inconsistencies, if the manuscript does not adequately deal with important counter arguments, or if the existing literat ure is not adequately referenced. Reviewers commonly off... ...re, because that implies the words are your own. If you find a particularly elegant or useful phrase in the literature, it can be included in the term paper provided the phrase is within quotation marks and its source is cited. Larger textual passages should be indented, but this is very unusual in science articles (it is more common in the humanities and social sciences), and is generally discouraged in scientific writing. Plagiarism can be avoided by reading the source material and taking notes and NEVER copying word for word. This must also apply to the Internet. Never cut and paste from a source into your term paper. As an added disincentive to cut and paste from the Internet, remember that, should your professor suspect that a phrase is not your own, the Internet could be easily searched for that phrase. Plagiarism from the Internet is very easy to catch!

Henderson the Rain King: Formalist Criticism

NAME: JEREMIAH FOONG KANG YI MATRIX NUM. : D20111047679 FACULTY: LANGUAGE AND COMMUNICATION PROGRAM: TESL PROGRAM CODE: AT 06 SEMESTER: 3 SESSION: 2012/2013 COURSE: LITERARY CRITICISM COURSE CODE: BIS 3023 GROUP : B ASSIGNMENT: CRITICAL ANALYSIS ON HENDERSON THE RAIN KING LECTURER: MR. SEVA BALA SUNDARAM A/L A. M MARIAPPAN For this novel, I will be critically analyzing it using two theories, namely the â€Å"Formalist Criticism† (which is also known as â€Å"New Criticism†) and â€Å"Reader-Response Criticism†.The reason I choose both these criticism theories are because I personally opine that these two theories can realistically reflect our views on the literature read as readers. By the Formalist Criticism approach, I will firstly provide a plot summary of â€Å"Henderson the Rain King†. â€Å"Henderson the Rain King† was written by Saul Bellow in the year 1959. In this novel, Saul Bellow names his main character, or also known as â€Å"the prot agonist†, Eugene Henderson. Eugene Henderson is depicted, in this novel, as a troubled, middle-aged man. He is physically attributed with a large body frame, a bumbling loud voice, and ossesses great physical strength. Contradictory to his struggling life, his family background is one which is rather wealthy. Eugene’s father was a famous author and he left him three million dollars when he passed. He is not at all amazed neither pleased with the life he has been living all the while and plans to heed his inner voice and go out to search for a better life, which he believes, lies in Africa. Before leaving for Africa though, he tried numerous ways to satisfy his weird calls by playing the violin, drinking, and shouting at his wife.He carried on with his plan to Africa with his friend Charlie Albert and his wife. He however set off to travel on his own upon finding a pampered travelling style Charlie practices. Eugene meets the Arnewi tribe and tries to help to settle thei r drinking problem which was caused by a frog infestation at the bottom of their drinking well. Eugene failed to help when he blasted the frogs together with the well. It only made the situation worse. Eugene went on to meet the Wariri tribe with Romilayu and becomes the Sungo, or â€Å"rain king†, when he lifts a heavy idol during the rain ceremony.Later on, the elders sent Dahfu to find a lion which is supposed to be the reincarnation of Dahfu’s late father. As he fails and is killed, Eugene is supposed to be crowned the King as he is the Rain King, the next King in line. Eugene does not desire to be king, and flees from Africa back to his own home. Eugene finds that it is only through love that he had gained all these while when he reflects on his relationship with Smolak the bear in Ontario and his relationship with the orphan boy on the plane back to the United States. The novel consists of twenty-two chapters of roughly equal length.Throughout the novel, flashbac ks are used as a major element of. In the early stages of the novel, more precisely, in the first three chapters of the novel, Henderson’s reminiscence about his motives for departing for Africa. The setting in this novel is considerably uniform, however, throughout the entirety of the story, settings such as Europe, Connecticut, and New York are scattered randomly around. It is noticeable that the subsequent chapters are set in Africa, where most of the plot of the story develops. Through flashbacks, Eugene revisits his place of origin and time periods from his earlier life.Literary tools such as foreshadowing and cliffhangers are used to keep the reader flipping through the pages eagerly for more. Generally, throughout the most major parts of the story, the setting is held in Africa, in the mid-1950s. Scenes from Connecticut, New York City, and Europe during the Second World War are intermittent when Henderson’s rambling narratives take place. Actions which take plac e in Africa are mostly held in the Arnewi and Wariri tribes. The African plains show up once in a while when Henderson and Romilayu wander through the African desert. However, a major part of the story takes place in the Wariri tribe.At the denouement of the story, Newfoundland is also included in the setting of the story, where Henderson touches down from the plane. Physical settings aside, symbolical spiritual settings are also widely included in the novel. A touch of pre-human quality in the landscape and a tinge of childhood memories Henderson had is depicted through the beautiful slight pink in the sky and the sharpness of the rocks surrounding the Wariri village, respectively. Also, after deplaning from Newfoundland, Henderson is said to be walking on ice. This icy-setting shows that Henderson has clearly made his escape from Africa and has started his life anew.Henderson’s word choice in the narration of the novel is of great interest to the readers as he makes referen ce to the Bible regardless of how informal and colloquial his style is. However informal his style is, though, historical events and psychological theories are explained in a rather offhand albeit knowledgeable method. The colourful description of his narration is made up of detailed explanations made possible through visuals and audio. The inability of Henderson speaking in the native African language makes it complicated as Romilayu and Dahfu are required to translate for him directions and advices made on the barren land of Africa.The appearance of African words such as â€Å"grun-tu-molani† appeal to our minds and memories strongly and further enhances the elaboration of the African culture. For this novel, the third person point of view is used. In this case, the third person’s point of view is the point of view of Eugene Henderson. A conversational and more intimate approach is applied in the narration in the story. Examples which show this are â€Å"As you can see for yourselves, these are all impossible answers (HRK 133)† and â€Å"I’ll tell you why (HRK 7)†.The entirety of this novel is told as if Henderson reminisces about his journey to Africa, and also the will and events which led up to his decision to go to Africa. Dialogues are noticeable in some parts of the novel, but the essence and the message of the story is generally brought to the readers by Henderson’s descriptions and inner monologue. The characters who appeared in â€Å"Henderson the Rain King† are as follows. The main character in the story is Eugene Henderson. Even when Henderson is the main character in the story, he is the anti-hero of the novel. Character-wise, he is a bumbling man, always angry and is confused.His physical attributes are big, shocking appearance, and possesses great strength. Henderson’s father leaves behind 3 million dollars. Henderson had married twice and has five children. He was stubborn and pushed on f or combat duty even when he was declared to be too old for it. He got injured by a land mine during the Second World War and received the Purple Heart upon his return. Henderson owns a pig farm but deep down inside, he ambitions to be a doctor. Henderson is constantly plagued by a voice that says â€Å"I want†. He tries various activities and hobbies which he hopes are able of relieving his unknown desire.He tries playing the violin, drinking, and even shouting at his wife. When none of these methods seem to make any effect on satisfying his weird and unknown desire, he goes on to visit Africa with Charlie Albert and his wife. He was fifty five. Upon realizing Charlie’s travelling style which he thinks is too contemporary and boring, Henderson leaves with Romilayu to visit the Arnewi tribe. He attempted to solve the Arnewi tribe’s difficulty which was the infestation of frogs in their drinking well by bombing the frogs. Instead, he bombed and wrecked the whole d rinking well.Regretful and sad, Henderson left for the Wariri tribe with Romilayu. Most of the plot of the story develops from here. Henderson is crowned Sungo, the Rain King, after being able to lift a heavy idol during a rain ceremony in the Wariri tribe. Henderson was supposed to be the King’s successor after Dahfu’s passing. However, Henderson did not want to be King and escaped from Africa to live a complete new life back in the United States. Frances Henderson is Henderson’s first wife. Frances is, as described by Henderson, tall, handsome, elegant, and sinewy. Frances was married to Henderson just to please Henderson’s father.Henderson once told Frances of his dreams of becoming a doctor. His ambitious dreams was revoked and laughed at by Frances. Lily Simmons Henderson is Henderson’s second wife. She is known throughout the story as only â€Å"Lily†. She has a sweet face, fair, and large. Lily is not prone to scolding. Instead, she m oralizes. Lily had married twice before she got married to Henderson. She had previously married a man from Baltimore and an abusive broker from New Jersey who is named Hazard. In the story, Henderson describes Lily as one who is not very clean, a liar, and a con-artist.Edward Henderson is Henderson and Frances’ eldest son. Edward can be considered as Henderson’s pride as Edward is clean-cut and smart. Edward drives around in a shiny sports car. Henderson always believed that Edward would not get a lover. One day, Edward brings home a girl from Honduras and proclaimed to Henderson that he loves her. However, Henderson chose not to believe it. Ricey Henderson is Henderson and Frances’ eldest daughter. She is pretty. Ricey takes a child from the backseat of a car one Christmas and is eventually expelled from boarding school. Alice Henderson is Henderson’s youngest daughter with Frances.The twins are Henderson’s two children by Frances. Charlie Albert is to Eugene Henderson, a childhood friend. They both attended dancing classes together in the year 1915. Charlie is a year younger than Henderson and also a bit richer than him. Charlie was once a cameraman in the army. Henderson was Charlie’s best man at his wedding. Charlie’s wife resented Henderson because Charlie forgot to kiss his wife at the wedding. Henderson joined Charlie and his wife’s honeymoon trip to Africa in the first part. Dick Henderson is Eugene Henderson’s older brother. Dick dies in a rather tragic and ridiculous way.He was shooting a broken fountain pen with his pistol and got engaged in a chase by the police. He crashed his car in an embankment during the chase and jumps into the river. Dick’s cavalry boots got filled with water when he jumped into the river and Dick drowned. Dick was considered by Eugene as the â€Å"sanest of us†. Klaus Spohr is the artist who paint’s Lily’s portrait. There was once wh en Klaus and Lily observed Henderson kiss Clara, Klaus’ wife, passionately. Doctor Spohr is the cousin of Klaus Spohr. He is the dentist who replaces Henderson’s bridgework.Romilayu is Henderson’s guide and translator in Africa. Romilayu tells Henderson that he is in his late thirties. However, he looks wrinkly and much older. Currently Christian, he shows signs of tribal living in his past as he has tribal scars on both his cheeks and ears. He is a patient companion to Henderson. The Arnewi Tribe are the fist tribe Henderson visits in Africa. They are loving and warmly welcomed Henderson’s visit. They were suffering from a drought and their cattle are dying. They are ruled by Willatale. Iteloo is a prince of the Arnewi tribe. He learned English in Beirut with Dahfu.He loses to Henderson in a wrestling match even when he equalizes him physically. Willatale is Itelo’s aunt and the queen of Arnewi. She is a Bittah, which means she is the most revered in the tribe and has husbands as well as wives. She has cataract in one eye and wears a lion skin as a robe. Henderson describes her as a happy woman, stable, and good natured. Mtalba is the queen’s sister and also is a Bittah woman. She is beautiful and pampered looking with indigo hair but is obese. She proposes to Henderson in their traditional way but rejects him when he blows up their well.The Wariri tribe is the second visited tribe by Henderson in Africa. Henderson becomes the Rain King of the Wariri and a close friend to their King, Dahfu. Dahfu is the kin fog the Wariri tribe. Dahfu studied in a medical school but had to return to his dying father in the Wariri tribe. Dahfu impresses Henderson with his charm and philosophy. King Dahfu keeps a lion named Atti and trains him. He dies while trying to capture his father-lion Gmilo. Horko is the uncle of King Dahfu and the man sent to meet Henderson on the day of the rain festival.Horko speaks some English and French bec ause he traveled with Dahfu when he studied abroad. The Bunam is the head priest of the Wariri tribe. The Bunam believes that Henderson can lift the idol during the rain ceremony. Henderson believes that the Bunam communicated to him to encourage him to lift the idol without needing to talk to him. Turombo is the strong Wariri man who lifted Hummat at the rain ceremony. He was misunderstood as one who is shadowed by his past as he did not lift Mummah. It is learned later on in the story that Turombo did not want to lift Mummah because he understands the danger in being a rain king.Queen Yasra is Dahfu’s mother and also the widow of Gmilo. She believes the words of the Bunam who said that Atti represents power of an evil sorceress. Therefore, she begs Henderson to make Dahfu get rid of Atti. The executioner is assistant to the Bunam in the Wariri tribe. He has a narrow face and leathery appearance. He was dressed in white on the day of the lion hunt and guards King Dahfuâ€⠄¢s corpse after he passed. Gmilo is Dahfu’s father and the former king of the Wariri tribe. Another approach to analysing this novel will be the â€Å"Reader-Response Criticism†.The â€Å"Reader-Response Criticism† is based on what the reader feels and perceives about the story after reading the piece of literature. As a reader, I was quite fazed and taken aback when I read the beginning of this story. I was shocked at how unsettled Henderson was even when his father had left behind him such a large amount of money. I think Henderson’s pursuit of happiness and the meaning for life is strong and objective. Henderson is to me a steadfast person and does not get swayed easily by external factors. What makes me feel pitiful towards Henderson is when he was trying to help the Arnewi tribe out by killing the frogs.His intention started out as a good one but ended as an act which displeased the Arnewi tribe. It was lucky for him that Itelo did not kill him afte r such an act because Itelo is his friend. There is a point in the story which I do not agree with the narrator himself. He had seen such bitterness in the Wariri tribe since the first day he got there. He did not have any good moments to savour. The only acceptable moments are when King Dahfu shared with him some philosophy and ways of life. This interests Henderson and us, the readers, but other than that, all the other happenings are bitter.Therefore, it is quite illogical that Henderson did not choose to escape in the earlier part of his visit to the Wariri tribe. However, this is only my view and opinion. Generally, this novel has raised my awareness in issues such as the pursuit of meaning in life and the pursuit of happiness. At the end of the story, Henderson realizes that what he has been going after all this while is love. This is a story worth reading and telling as it bends the human mind into different concaves of perception to what is worth going after, what is worth o ur pursuit, and what is worth holding on to.Bibliography 1) Henderson the Rain King by Saul Bellow. (2000). Retrieved from http://www. bookrags. com/studyguide-henderson-the-rain-king/ 2) Bellow, S. (1976). Henderson the rain king. NY: Penguin Books. 3) Dobie, A. B. (2011). Theory into practice: An introduction to literary criticism. Boston, MA: Cengage Learning. 4) 50 Plus One Great Books You Should Have Read: And Probably Didn't. Retrieved from http://books. google. com. my/books? id=HPDqaTLKOEEC;pg=PA194;lpg=PA193;dq=%22Henderson+the+Rain+King%22;as_brr=3;ie=ISO-8859-1;output=html;redir_esc=y

Environmental Laws Essay

The constant North South divide over enforcement of international environmental law plagues the operationalisation of many international treaties. Most developing countries are caught in a cleft stick. Whilst understanding the need for environmental action, they also require increasing industrial activity for achieving economic growth and poverty alleviation objectives, activities that entail definite enhancements in greenhouse emission. They are additionally constrained by their lack of resources and do not wish to divert what is available from developmental needs. Many developing countries also suffer from lack of necessary infrastructure and underdeveloped legal and judicial systems to be able to carry out treaty obligations in an organised and systemic manner. (Bell & Russell, 2002) Whilst many international agreements are worded to ensure their legal binding on signatory nations, these treaties do not become enforceable within a country until their enactment into domestic law is complete. Australia, for example, has signed on the Montreal Protocol and the World Heritage Convention and carried out appropriate domestic legislation. Apart from taking these legislative measures, the nation has enacted several laws for environmental regulation. (Lyster, 2004) The Environment protection and Biodiversity Act, 1999, is a key legislation that gives effect to the country’s international law obligations. Numerous other enactments like the amended Fisheries Management Act, 1991, The Maritime Legislation Amendment (Prevention of Pollution from Ships) Act, 2006, the Protection of the Sea (Harmful Anti-fouling Systems) Act 2006 also work towards enhancing environmental protection and bringing the domestic legal system in line with its international treaty obligations. (Australian Legal Information Institute, 2007) Domestic enactment of new laws, (as well as amendment of existing laws) is necessary because it makes the country’s commitment towards international environmental laws concrete and their provisions enforceable. In the absence of specific domestic legislation little action can be taken against environmental offenders and controlling environmental degradation becomes well nigh impossible. Compared to the Australian approach, which involves legal enactment and resolute enforcement of international law obligations, the actions adopted by a developing country like Bangladesh appear to be significantly inadequate. The country, (which became independent only in 1971), drafted a broad ranging environmental policy in 1991 but is still to enact any of its major features into law even though sixteen years have passed since. Factors like internal strife, lack of developed legal systems, and scarce resources, have prevented the country from moving forward on environmental action. Whilst economies like India and South Africa have been able to make significant progress on the environmental front, many developing countries in Africa, Asia and South America share Bangladesh’s problems and are thus unable or unwilling to abide by international environmental law obligations. (Mastny & French, 2002) 3. Conclusion The inherent weaknesses in rules of international diplomacy render many environmental treaties practically pointless. Seeing the abject non implementation of most environmental treaties by developing nations, international organisations are seeking new ways to toughen these agreements. While most such laws impose few penalties, peer pressure is emerging as a potent tool for this purpose. Some treaties also ask nations to report on the progress of promises made at the time of agreement. Beyond persuasion and embarrassment, trade incentives also help in securing compliance. Members of the Montreal Protocol, for example, are forbidden to purchase CFCs or products containing them from nations that have not agreed to the treaty, a condition that has led many nations to join the treaty and take action to reduce ozone depletion. (Bell & Russell, 2002) International agencies, sympathetic nations and NGOs can encourage soft laws through funding decisions and public campaigns. Soft laws tend to establish certain expectations-or create an international mindset-that can then form the basis for more permanent agreements. A large part of the inability of developing nations to act on accord occurs because of their poverty and constrained resources. Redressing this imbalance will depend largely on providing financial and technical assistance to developing nations-and ensuring that funds are well spent. References ASEAN Ministers Okay Agreement on Environmental Laws. (2006, November 12). Manila Bulletin, p. NA. Australian Legal Information Institute, 2007, Retrieved September 25, 2007 from www. austlii. edu. au Barrett, S. (2005). Environment and Statecraft: The Strategy of Environmental Treaty-Making. Oxford: Oxford University Press.

Natives (or Black) Land Act No. 27 Law of 1913

Natives (or Black) Land Act No. 27 Law of 1913 The Natives Land Act (No. 27 of 1913), which was later known as the Bantu Land Act or Black Land Act, was one of the many laws that ensured the economic and social dominance of whites prior to Apartheid. Under the Black Land Act, which came into force 19 June 1913, black South Africans were no longer be able to own, or even rent, land outside of designated reserves. These reserves not only amounted to just 7-8% of South Africas land but were also less fertile than lands set aside for white owners. Impact of the Natives Land Act The Natives Land Act dispossessed black South Africans and prevented them from competing with white farm workers for jobs. As Sol Plaatje wrote in the opening lines of Native Life in South Africa, â€Å"Awakening on Friday morning, June 20, 1913, the South African Native found himself, not actually a slave, but a pariah in the land of his birth.† The Natives Land Act was by no means the beginning of dispossession. White South Africans had already appropriated much of the land through colonial conquest and legislation, and this would become a vital point in the post-Apartheid era. There were also several exceptions to the Act. Cape province was initially excluded from the act as a result of the existing Black franchise rights, which were enshrined in the South Africa Act, and a few black South Africans successfully petitioned for exceptions to the law. The Land Act of 1913, however, legally established the idea that black South Africans did not belong in much of South Africa, and later legislation and policies were built around this law. In 1959, these reserves were converted to Bantustans, and in 1976, four of them were actually declared independent states within South Africa, a move that stripped those born in those 4 territories of their South African citizenship. The 1913 Act, while not the first act to dispossess black South Africans, became the basis of subsequent land legislation and evictions that ensured the segregation and destitution of much of South Africas population. Repeal of the Act There were immediate efforts to repeal the Natives Land Act. A deputation traveled to London to petition the British government to intervene since South Africa was one of the Dominions in the British Empire. The British government refused to intervene, and efforts to repeal the law came to nothing until the ending of Apartheid. In 1991, the South African legislature passed the Abolition of Racially Based Land Measures, which repealed the Natives Land Act and many of the laws that followed it. In 1994, the new, post-Apartheid parliament also passed the Restitution of Native Land Act. Restitution, however, only applied to lands taken through policies explicitly designed to ensure racial segregation. It, thus, applied to lands taken under the Natives Land Act, but not the vast territories taken prior to the act during the era of conquest and colonization. Legacies of the Act In the decades since the end of Apartheid, black ownership of South African land has improved, but the effects of the 1913 act and other moments of appropriation are still evident in the landscape and map of South Africa. Resources: Braun, Lindsay Frederick. (2014) Colonial Survey and Native Landscapes in Rural South Africa, 1850 - 1913: The Politics of Divided Space in the Cape and Transvaal. Brill. Gibson, James L. (2009). Overcoming Historical Injustices: Land Reconciliation in South Africa.   Cambridge University Press. Plaatje, Sol. (1915) Native Life in South Africa.

Transition Metals †Properties of the Element Group

Transition Metals - Properties of the Element Group The largest group of elements is the transition metals. Here is a look at the location of these elements and their shared properties. What Is a Transition Metal? Of all the groups of elements, the transition metals can be the most confusing to identify because there are different definitions of which elements should be included. According to the IUPAC, a transition metal is any element with a partially filled d electron sub-shell. This describes groups 3 through 12 on the periodic table, although the f-block elements (lanthanides and actinides, below the main body of the periodic table) are also transition metals. The d-block elements are called transition metals, while the lanthanides and actinides are called inner transition metals. The elements are called transition metals because the English chemistry Charles Bury used the term in 1921 to describe the transition series of elements, which referred to the transition from an inner electron layer with a stable group of 8 electrons to one with 18 electrons or the transition from 18 electrons to 32. Location of the Transition Metals  on the Periodic Table The transition elements are located in groups IB to VIIIB of the periodic table. In other words, the transition metals are elements: 21 (scandium) through 29 (copper)39 (yttrium) through 47 (silver)57 (lanthanum) through 79 (gold)89 (actinium) through 112 (copernicium) - which includes the lanthanides and actinides Another way to view it is that the transition metals include the d-block elements, plus many people consider the f-block elements to be a special subset of transition metals. While aluminum, gallium, indium, tin, thallium, lead, bismuth, nihonium, flerovium, moscovium, and livermorium are metals, these basic metals have less metallic character than other metals on the periodic table and tend not to be considered as transition metals. Overview of Transition Metal Properties Because they possess the properties of metals, the transition elements are also known as the transition metals. These elements are very hard, with high melting points and boiling points. Moving from left to right across the periodic table, the five d orbitals become more filled. The d electrons are loosely bound, which contributes to the high electrical conductivity and malleability of the transition elements. The transition elements have low ionization energies. They exhibit a wide range of oxidation states or positively charged forms. The positive oxidation states allow transition elements to form many different ionic and partially ionic compounds. The formation of complexes causes the d orbitals to split into two energy sublevels, which enables many of the complexes to absorb specific frequencies of light. Thus, the complexes form characteristic colored solutions and compounds. Complexation reactions sometimes enhance the relatively low solubility of some compounds. Quick Summary of the Transition Metal  Properties Low ionization energiesPositive oxidation statesMultiple oxidation states, since there is a low energy gap between themVery hardExhibit metallic lusterHigh melting pointsHigh boiling pointsHigh electrical conductivityHigh thermal conductivityMalleableForm colored compounds, due to d-d electronic transitionsFive d orbitals become more filled, from left to right on the periodic tableTypically form paramagnetic compounds because of the unpaired d electronsTypically exhibit high catalytic activity

Trade Domestic Research Paper Example | Topics and Well Written Essays - 2000 words

Trade Domestic - Research Paper Example s, examining them within their current context, and extrapolating them with respect to additional literature and the means through which these themes have an impact upon economics and trade, a cursory overview and analysis of these articles will be provided. This summary review will serve as a means of providing the reader with an effective baseline of knowledge that they can then leverage to understand and engage the themes which will be discussed at further length within the preceding pages. The first article, entitled â€Å"Access to Protection: Domestic Institutions and Trade Policy in Democracies†, provides a baseline of understanding with respect to promoting the realization that protection of certain aspects of the economy is a role in which individuals, states, and institutions are intrinsically interested in accomplishing. The underlying rationale that can of course be given for this is with respect to the fact that freely competing within the open market, with any particular economic good, represents a situation in which the undercutting power of competition could easily see profit margins decreased or if that operate entirely. As such, the authors place a great deal of emphasis with regards to understanding the role in which parties in governance, districts within an electorate, the nature of the vote, and other such institutions impact upon protection. Further, the ultimate hypothesis, which is eventually proven, has to do with the fact that once these factors are ultimately controlled for, they are no longer exhibited as having a profound impact with respect to trade policy. Beyond merely coming to a further realization with respect to the impact of protection of economic goods or services, and an analysis of the intervening macro economic theory that helps to define these, the article is also able to give a fairly accurate baseline with relation to the precursors of protection and â€Å"protectionism†. Understanding these precursors is of course a

Moving Image- Films Research Paper Example | Topics and Well Written Essays - 3000 words

Moving Image- Films - Research Paper Example The current outflow of talents from Mexico is as diverse as it is compelling. From the likes of actors such as Diego Luna and Gael Garcia Bernal who have received acclaim internationally through the movie â€Å"Y Tu Mama Tambien† (And Your Mother Too) to the breakthrough of directors Alejandro Gonzalez Inarritu and Alfonso Cuaron and other prominent talents such as screenwriter and director Guillermo Arriaga. The contribution of Mexico to the world of film is more than notable. Quite possibly one of the most influential directos of all time, Luis Buà ±uel, who although was born in Spain worked for most of his life in France and Mexico. Known for his surrealist take into directing and as evident in his films, Buà ±uel was known for being an inspiration to other well-loved directors of all-time such as Alfred Hitchcock and Devid Cronenberg. His style is often attributed to an uncomplicated and elegant touch oscillating back and forth between its unusual intricacies (Walls, par. 3). Known as the film industry’s founder of the Surrealists, Buà ±uel won an Oscar for Best Foreign Film in 1972 for the movie The Discreet Charm of the Bourgeoisie. He is also known for collaborating with another famous Spaniard Salvador Dali during the 1920’s. Although he scorned his previous works in comparison to the ones he made in France where he was provided with augmented budgets and an almost complete artistic freedom, the grit of his earlier works makes much for his compelling artistry. Later on in his career, his films had such an aura of complacency about them. Maybe this is due to the artist’s warranted comfort and contentment in his career (Walls, par.4-5). The year 1992 marked an enormous hit to the movie industry of Mexico. Seeing the slump of movie making, former president Carlos Salinas removed the limit on the prices of tickets, gave up control on government-owned theaters and completely opened the market to Hollywood films. Deregulation brought forth three adverse

The Top Ten Major Trading Partners of the United States Assignment

The Top Ten Major Trading Partners of the United States - Assignment Example Ford Motor Company greatly value international business. The company is present on five continents; North America, South America, Africa, Asia and Europe. Therefore, it is a multinational company with global interests. The foreign operations of the company are increasing. The percentage of sales export has increased from 45% in 2013 to 50% in 2014. Despite the international economic recession, the sales of products from Ford Motor Company have increased. Walt Disney Company values global business. The entertainment services and related products provided by the company are utilized globally, in almost all countries. Entertainment services offered by the company are commonplace in households across the globe. The increase in foreign operations of the Walt Disney Company is attributed to the increased foreign investments, especially in the areas of amusement and recreational parks. The sales of entertainment products have also improved globally, with the 2014 value being the highest at 54.16B. The foreign operations of General Electric Company have improved as illustrated through the foreign sales operations from 46% to 53% in 2014. The diversified product portfolio of the company has improved presence in almost all developed economies. Unilever Company is a multinational with a presence in over 190 countries. This is because their consumable products are utilized by the citizens of all countries. The export sales have increased by 57% in 2014. The increase in foreign operations is illustrated through the net income earned from foreign operations, which grew to 63% of the total net income in 2014.

Giving Up Smoking in Pregnancy

Giving Up Smoking in Pregnancy Health Promotion:SMOKING Giving up Smoking in Pregnancy Introduction The object of this assignment is to critically appraise a health promotion initiative related to midwifery practice. The initiative chosen Introduction The object of this assignment is to critically appraise a health promotion initiative related to midwifery practice. The initiative chosen is a NHS Health Scotland leaflet entitled Smoking: giving up during pregnancy: a guide for pregnant women who want to stop smoking (NHS Health Scotland 2003). It will be referred to as the initiative or the leaflet throughout this assignment. The World Health Organisation (WHO) identified that health promotion was a way of equipping people to have more power enabling them to make choices in regard to improving their well-being (WHO 1986). Ewles and Simnett (2003) determine from this, that the fundamental elements of health promotion are improving health and empowerment. The Scottish Office paper Towards a Healthier Scotland (1999) recommended making more health promotion available for pregnant smokers. This appraisal will systematically review the literature relating it to the health promotion initiative chosen using Ewles and Simnett (2003) Five Approaches to Health Promotion model. It will furthermore evaluate the midwifes role in promoting the issue highlighted and conclude with a summary and any proposals to improve future practice. Critical Appraisal The Scottish Office paper Towards a Healthier Scotland (Scottish Office 1999) recommends reducing the numbers of women smoking during pregnancy from 29% to 20% in the next 5 years. According to the Health Education Authority (1999) the rate for smoking in pregnancy in the UK was 30% however nearly 90% classified smoking as dangerous to their unborn child. Johnston et al (2003) point out that smoking is the main preventable cause of disease and disability in the fetus and newborn. Around 13 000 individuals die from smoking in Scotland each year (NHS Health Scotland and ASH Scotland 2004a). This initiative is based on the normative needs concept as it is influenced by expert opinion and government policies (Ewles and Simnett 2003). Epidemiological evidence in its favour allows the initiative to be evaluated by reduction in the mortality and morbidity (Naidoo and Wills 2000). This is cost effective because the initial resources for implementing the smoking cessation will be significantl y less than the cost of hospitalisation later in life (NHS Health Scotland and ASH Scotland 2003). The leaflet that will be critiqued (appendix 1) is aimed at pregnant women who currently smoke but who want to give up. It is split into five sections titled: pregnancy and smoking; stopping smoking; tips for stopping; stopping smoking is worth it and thinking about your smoking. The Ewles and Simnett (2003) model comprises of five approaches to health promotion; medical approach; behaviour change approach; educational approach; client-centred approach and societal change approach. The behaviour change approach is the main focus for this initiative, although it does utilise aspects of all approaches. The behaviour change approach as described by Ewles and Simnett (2003) is a way of encouraging changes in an individuals attitudes and beliefs to take up a healthier lifestyle. It is, however considered by some, to be more forceful depending on the degree of encouragement and persuasion utilised (Crafter 1997, Norton 1998). The behaviour change approach uses a number of models to guide health promoters to facilitate clients to achieve a positive outcome. The Stages of Change Model (Prochaska and DiClemente 1984 as cited by Ewles and Simnett 2003) is a five stage cyclical model that has been found to be particularly useful in work with addictive behaviours (Naidoo and Wills 2000). This cycle incorporates a pre-contemplation stage where the individual is unaware of any need for change or has no interest in changing (Ewles and Simnett 2003). At this stage the midwife would assess whether the woman is genuinely not interested in stopping smoking at present and respect this decision but inform her she will be asked throughout her pregnancy about her smoking status (Crafter 1997, Dunkley 2000). The leaflet may still be issued as having the information readily at hand may prompt the individual to think about stopping smoking. The advantages of leaflets mean they allow individuals to read through them at their own pace (Ewles and Simnett 2003). The second stage is the contemplation stage where the individual is motivated to consider changing their behaviour, maybe she reads the leaflet and attempts to seek information (Naidoo and Wills 2000). The role of the midwife at this stage would be to determine why the woman smokes and what barriers she may face in stopping smoking (Dunkley 2000). The leaflet facilitates this by allowing the woman to question why she smokes and how she feels about it. It also seeks to establish what the woman feels is good and bad about smoking and how she anticipates changing her behaviour towards smoking. It has been suggested (McLeod et al 2003) that some midwives find it difficult to broach the subject of smoking particularly with women who have no desire to stop and those who are still considering stopping. However McLeod et al (2003) found from their qualitative study that women expected to be asked about smoking during routine antenatal care and indeed they felt it was part of the midwives rol e to ask. The preparation stage is where the woman is committed to giving up smoking. She may seek extra help and is likely to attempt change soon (Dunkley 2000). If the woman is in this planning stage she may benefit from smoking cessation services, which the midwife can offer such as Smokeline, or other local services. Within the leaflet is a free phone number for Smokeline (HEBS 2003) who offer advice and issue the booklet Aspire to Stop Smoking (HEBS and Action on Smoking and Health Scotland 2001). This supporting information helps the woman to discover what she can do to help herself to stop smoking. NHS Health Scotland and ASH Scotland (2004b) challenge the reliability of answers to questions Midwives and other health promoters may be asking individuals with regard to their interest in stopping smoking as that individual may feel that agreeing is what is expected. Hesitancy in answering may be indicative of reluctance to commit to stopping at present, so ensuring they understand that the re are many options available in the future can enhance the chance of them stopping (NHS Health Scotland and ASH Scotland 2004b). The midwife would continue to support the individual during this time offering advice and encouragement (Crafter 1997) and also would remind the patient of the importance of social support from partners and friends (NHS Health Scotland and ASH Scotland 2004b). The findings from a study by McLeod et al (2003) concur with the need to have partner involvement. They found that although the women were supported by the midwives there was a failing in educating the partners to the womens needs while trying to stop smoking (McLeod et al 2003). Moreover Thompson et al (2004) would like to see this expanded out with the antenatal setting. This issue has been addressed in part by the initiative, which encourages the woman to seek partner involvement to support her at this time (HEBS 2003). The penultimate stage is the making the change stage this is when the woman is taking action (Naidoo and Wills 2000). NHS Lothian (2002) supports making a date to stop and sticking to it. One of the options is nicotine replacement therapy (NRT), which has caused debates over its place in smoking cessation during pregnancy (Dunkley 2000, McNeill et al 2001). McNeill et al (2001) found that using NRT, although not recommended in pregnancy, could be beneficial, as all the pollutants from actual cigarettes would not be delivered to the mother or the fetus. The final stage is the maintenance stage. It is vital that the midwife maintains good support through the postnatal period as Pollock (2003) found that 60% of women who give up during pregnancy restart smoking within 1 month of birth. Encouragement from the midwife to eat a sensible a diet (Crafter 1997) and use diversionary tactics like regular brushing of teeth and saving cigarette money up for treats (NHS Lothian) helps the woman to stay stopped. The leaflet in its favour mentions how other smokers managed to stop and what they have done to help themselves. In this final stage there is room for relapse or slipping. The leaflet lets individuals know it is ok to relapse but encourages them to learn from this. It also mentions some of the side effects that women may experience from nicotine withdrawal. The medical approach to health promotion aims to ensure individuals are disease and disability free (Ewles and Simnett 2003). This approach could be viewed as paternalistic, where professionals decide what is best for an individual (Crafter 1997) and as pregnancy is not a state of ill health (Dunkley 2000) it brings into question its validity in midwifery care. However women could jeopardise the health of themselves and their unborn child if they are involved in risk taking behaviour such as smoking during pregnancy. The initiative mentions some of the health risks involved such as miscarriage and low birth weight babies (HEBS 2003) but favourably does not go into detail to avoid victim-blaming. Within the medical approach such initiatives as General Practitioners or other health professionals advocating smoking cessation during consultations is found to be more useful than no mention at all (HEBS 1998) resulting in approximately 2% of smokers stopping long term. Recommendation 1.2 o f the Smoking Cessation Guidelines for Scotland (NHS Health Scotland and ASH Scotland 2004a) states that a midwife should ascertain a patients smoking status and discourage them from smoking at the earliest opportunity. The midwife should also offer support and treatment to aid cessation (NHS Health Scotland and ASH Scotland 2004a). Crafter (1997) identifies the need for midwives to give unbiased information, however justifies the obligation to educate women about damaging behaviour such as smoking during pregnancy. Facts specific to smoking in pregnancy are not included in the leaflet such as smoking in the first 3 months of pregnancy accounts for a quarter of low birth weight babies (Scottish Executive 2001). An educational approach to health promotion is giving individuals information to discover the health benefits or detriments for themselves (Ewles and Simnett 2003). Crafter (1997) argues that there can be no true educational approach when it comes to smoking in pregnancy because midwives would be unable to remain neutral due to the fact that evidence is available that clearly shows smoking is detrimental. Naidoo and Wills (2000) explain that the educational approach differs from the behaviour change model, as the educational model does not use encouragement to achieve its aims. NHS Health Scotland and ASH Scotland (2004b) concur with this view advocating that it is not the role of the midwife to persuade but to inform. They go on to defend the use of facts in conjunction with the leaflet. The National Institute for Clinical Excellence (2003) also emphasise the need for women to be informed of the risks, which can make a purely educational approach unattainable in relation to smoking cessation. The information could be available to patient who enquire about if for them to discover the advantages and disadvantages for themselves with the midwife advising them of where to find resources. In a study by Pullon et al (2003) it showed how suitable resources helped educate women to stop smoking. Critically however it appeared that the midwives concerned were involved in a more behavioural change role as then conclusion commented on the midwives powerful influence (Pullon et al 2003). The client-centred approach facilitates health promotion of things that the client feels will be of benefit (Ewles and Simnett 2003), this could mean that an individual may not consider that smoking cessation is an issue they want to address and as such the topic may never be discussed. This model is said to facilitate autonomy (Dunkley 2000) but as such the leaflet may never be looked. If however the client felt that smoking cessation was something she was interested in, the midwife would be able to offer any help that was available to her to empower the woman to achieve her objective (Crafter 1997). The societal change approach focuses on changing the whole society not just individuals within it (Ewles and Simnett 2003). Implementation of changes at community level or above looks to bring about changes to the attitudes and beliefs about smoking during pregnancy to the population. This would include laws such as that to be introduced in spring 2006 banning anybody smoking in enclosed public spaces in Scotland (Scottish Executive 2004). The majority of pregnant smokers are age 16-24 and low socio-economic groups highlighting the important fact that deprivation and inequality increase the incidences of smoking and of teen pregnancy (Lazenbatt et al 2000, NHS Health Scotland and ASH Scotland 2003). Conclusion Midwives play an important role in promoting the health and wellbeing of individuals and their families and delivery of health education (Scottish Executive 2001). The initiative appeared to have some weaknesses as a stand-alone leaflet, however as part of a multi-dimensional approach it emerged favourably. The midwife must endeavour to gain trust and support to deliver the required service and promote empowerment (Dunkley 2000). She must take care not to alienate the women that require her help. There must be a trusting relationship built up between the midwife and the woman to achieve a positive outcome. Approximately 20% of smoking mums give up during pregnancy and of them over 50% who gave up attributed it to being pregnant (HEA 1999) this indicates further that women want to stop and indeed manage successfully to stop smoking.